SoftBank-Backed Online Store Brandless Shutting Down

Joseph B. Hash

Brandless, an online store backed by SoftBank Team that offered domestic products for $three every, is shutting down.

What Transpired

Brandless, based mostly out of San Francisco, will wind down operations. The company is the to start with SoftBank Vision Fund-backed startup that has shut store as it lays off 70 people. It has been reported that ten employees would keep on board to system any remaining orders and “evaluate any acquisition provides.”

The direct-to-consumer company, which began operations in 2017, released a statement on its website: “While the Brandless team set a new bar for the sorts of products

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