In Episode 126 of the Lion’s Share Advertising and marketing Podcast, Tyler and Jon discuss the most recent information: Fb introduces Make-A-Video, an AI software that generates video clips from textual content. They talk about what this resource will supply marketing and advertising groups and Jon shares why he’s not fearful that AI will steal careers from creatives.
Then Tyler introduces Nate Lagos, Director of Expansion Marketing and advertising at Initial Grain.
In their discussion, Tyler and Nate have a Quarter 4 promoting deep dive. They converse about marketing approaches for the holiday break browsing year, standing out from the crowd in the course of Black Friday, and rising the life span worth of buyers.
At the end of the episode, Nate offers his key takeaway for internet marketing leaders: be relentless, go harder, and decide up the speed.
00:59 – What’s in the News: Fb introduces Make-A-Online video, an AI resource that generates video clips from textual content
8:12 – Showcased Guest: Nate Lagos, Director of Expansion Internet marketing at Authentic Grain
8:50 – Guidance for internet marketing leaders who are wanting for a new placement
10:50 – First Grain’s technique in advance of Black Friday and Cyber Monday
16:35 – Standing out from the crowd for the duration of the holiday getaway buying season
19:22 – Forming strategic partnerships with major models
21:50 – What channels are operating for Authentic Grain?
23:08 – What information performs on Fb?
25:00 – Calculating and raising the life time price of buyers
32:30 – Critical Takeaway: be relentless, go more difficult, and decide up the tempo
34:25 – Outro