April 13, 2024


The business lovers

Farmers Fresh Zone get new funding from IAN Fund

Farmers Fresh Zone, an agri-tech start-up has lifted ₹3.5 crore led by IAN Fund. With this spherical, Farmers Fresh Zone’s in general fund-raising has crossed ₹6.5 crore.

Pradeep PS, Founder and CEO of Farmers Fresh Zone, realised the will need for a marketplace for farmers to market their agriculture produce straight to the consumers. This prompted a program engineer to turn into an agri entrepreneur to create Farmers Fresh Zone in 2015.

The Kochi-based mostly agri-tech start-up aims at unlocking accessibility to safe-to-try to eat, pesticide-free fruits and veggies straight sourced from farmers. Through its Omni channel presence, the start-up has so significantly linked over 1500 farmers to city consumers.

In accordance to Pradeep, the Indian fruits and vegetable sector is valued at $a hundred billion, of which a staggering 96 for every cent is fragmented and disorganised. Having obtained the funding from IAN, the business is looking to commit in increasing our brand name to new markets including Bengaluru. “Our goal is to merge as the No: 1 participant in the quality fruits and vegetable section of South India”.

Padmaja Ruparel, Founding Companion, IAN Fund, said: “Kerala’s start-up ecosystem is really flourishing, many thanks to the efforts of Kerala Start out-up Mission in the State. Farmers FZ is an instance of how India agriculture is innovating and enabling farmers to market pesticide-free products to shoppers at a reasonable value.”