April 15, 2024


The business lovers

CareFirst, Highmark debut labor union health insurance offering

Photograph: John Fedele/Getty Pictures

Two Blues options, CareFirst of Maryland and Highmark, have mixed their efforts on a new wellness insurance policy featuring designed particularly for labor unions and associates.

The featuring, dubbed “Union Blue,” has been established to meet union members’ “distinctive wants,” the organizations mentioned in a statement this week, with coverage established to commence in 2022. It functions a labor-staffed support heart providing coverage and specialised help to the labor marketplace.

On their have, the two organizations, which are impartial licensees of the Blue Cross Blue Shield Affiliation, presently deliver entry to care to millions of Us citizens. CareFirst is a nonprofit and the major wellness insurance company in Maryland, Washington and Northern Virginia. Pittsburgh-primarily based Highmark presents wellness insurance policy administration services throughout Pennsylvania, Western and Northeastern New York, West Virginia and Delaware.

Driven by knowledge analytics, the target of the new featuring is to pinpoint union members’ wants so they can far more proactively manage their care.

What is actually THE Impact?

The analytics, the organizations mentioned, will empower them to crank out insights about labor members’ wants and help strengthen wellness results.

Devoted support to meet the wants of labor unions and associates are among the the wellness insurance policy administrative services staying touted by the two insurers. They also assure to strengthen overall buyer experience through simplified health care advantage items, as nicely as nationally-acknowledged services at a regional stage with entry to far more than 1.7 million vendors.

Union Blue will also aspect improved member care services, like a group of nationwide support advocates and registered nurses to deliver individualized aid, the organizations mentioned.

They added the alternative is supported by an integrated knowledge system for “seamless coordination and administration of care.”

THE Greater Development

Highmark in distinct has witnessed a flurry of exercise in the latest months. In late July, the insurance company introduced the start of Lumevity, a wholly owned subsidiary that features consulting services to other organizations to help them obtain huge-scale transformation.

Lumevity is a mixture of electronic options, these types of as the automation of repetitive tasks and human useful resource engagement procedures that aim to interact staff toward a community mindset all around transformation and the adoption of organizational performance. Lumevity will work with organizations to url economical results and employee engagement. It is expected to develop new earnings alternatives, Highmark mentioned.

Before that month, Highmark mentioned it is trying to get point out regulatory approval to purchase the remaining fifty% of Gateway Wellness. 

In February, Highmark concluded its affiliation with HealthNow New York, which is now branded as Highmark Blue Cross Blue Shield of Western New York and Highmark Blue Shield of Northeastern New York.

In April, Highmark and ChristianaCare collaborated to develop a knowledge- and technological know-how-led product of value-primarily based care.

In October 2020, CareFirst acquired the College of Maryland’s Wellness Edge Medicare dual-qualified specific wants wellness system and its Medicaid managed care corporation, College of Maryland Wellness Companions. CareFirst acquired the wellness options intact, so the 55,000 clients served by them may perhaps continue on to see their community vendors.


“The communities we serve are residence to so lots of labor unions and union associates,” mentioned Brian D. Pieninck, president and CEO of CareFirst. “We’ve worked with Highmark to develop a ideal-in-class alternative, providing entry to care that addresses their wants and prospects to healthier results. Together, our 360° solution and support expertise with the labor population will assure we meet individuals anywhere they are on the wellness continuum. Union Blue presents simplicity and individualized care backed by the worthwhile countrywide assets of Blue.”

“We’re thrilled to work with CareFirst to develop a alternative that draws on our deep experience and is tailored to the distinctive wants of this marketplace,” mentioned Deborah L. Rice-Johnson, president of Highmark and main expansion officer.

“We’ve crafted a sturdy foundation of support and member experience for Union Blue to establish and manage a range of specific wellness disorders throughout a varied population. As a result, we’re enabling a number of touchpoints for associates to help direct to positive wellness results.”

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