In this episode of the Duct Tape Promoting Podcast, I interview Laura Goldberg. Laura is the Main Internet marketing Officer at Continuous Call. Before Regular Speak to, she served as a Chief Revenue Officer for Cabbage, a primary money circulation management and knowledge platform for little businesses obtained by American Specific. Prior to that, she was the Main Advertising and marketing Officer at Authorized Zoom. Laura has held leadership roles in product and operations with primary e-commerce companies, these kinds of as the NFL and Napster.
E mail internet marketing is nonetheless as appropriate as at any time. But as marketing and advertising evolves, your method to it needs to, way too. In this episode, I discuss with the CMO of Consistent Get in touch with, Laura Goldberg, about the point out of e mail advertising, what effect channels like SMS are owning, and how to make use of e-mail proficiently nowadays to develop rely on across the generations who use it.
Concerns I question Laura Goldberg:
- [1:36] How has the role of the CMO developed?
- [3:41] What would you say to a room complete of friends that the missed possibilities in marketing and advertising are – in particular in the Chief Marketing Officer part?
- [5:08] What is the condition of electronic mail promoting in the total blend currently?
- [7:36] How is SMS as a chosen conduct channel now impacting your thinking as an electronic mail channel?
- [9:10] How is AI going to impact what you’re undertaking at Frequent Get hold of?
- [10:48] Is having extra of a learning engineering crafted into electronic mail now on the Consistent Speak to roadmap?
- [13:51] What are some of the helpful ways that you have seen folks merging digital and non-electronic?
- [16:30] How do use email to really make have confidence in?
- [18:19] Have you found a generational change in phrases of what folks want from electronic mail?
- [20:08] What need to we be executing as e mail marketers for the holiday seasons?
- [21:33] Is there someplace you’d like to invite folks to join with you?
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This episode of the Duct Tape Marketing and advertising Podcast is introduced to you by the HubSpot Podcast Network.
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