May 18, 2024


The business lovers

This start-up brings some ‘difficult’ traditional vegetables back to kitchens

You would have tasted some of the veggies in your childhood and want it to taste the very same way now also. But the troubles associated with processing of people veggies make a lot of individuals to glimpse at other options.

Now, a Bengaluru-based agro-food stuff processing start-up has been providing two these kinds of veggies – banana stem and tender jackfruit – in ready-to-cook (RTC) structure.

Naveen GV, Founder of nGV All-natural Business Pvt Ltd, advised BusinessLine that some veggies that are very easily available are hard to method. Added to this, a lot of in today’s generation do not want to invest time on the cumbersome method of earning dishes from these kinds of veggies.

Soon after approximately two a long time of encounter in IT MNCs, Naveen give up his task in 2018 and started off his undertaking with a one item – banana stem dices in RTC structure – in 2019.

Stating that he had strategies to enter the RTC food stuff phase while leaving the task, he reported: “I used the interval involving Might 2018 and March 2019 to do research on this.”

He reported that the fibrous mother nature of banana stem will make its processing a cumbersome time-consuming job. Thinking about this, he devised an automatic mechanism for the processing of banana stem. With this, his unit in Bengaluru can method one particular tonne of banana stem a working day. Banana stem, which typically goes waste in farmers’ fields, will give extra money to farmers also, he reported.

In January this calendar year, Naveen additional one particular a lot more item, tender jackfruit dices in RTC structure. Stating that tender jackfruit offers scope for a lot of delicious recipes, he reported it is not effortless to method it since of its sticky qualities. Added to this, it is also difficult to make dices of tender jackfruit.

“We have accomplished some exploration on floor degree and discovered kinds of jackfruit that are excellent to use in kitchens at tender jackfruit phase. We have also accomplished experiments to boost the shelf lifetime and to stay clear of oxidation without having using preservatives. Now nGV All-natural field is ready to method tender jackfruit of bare minimum 500 kg for each working day,” he reported.

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While banana stems have been used in house kitchens only, Naveen manufactured an hard work to introduce it to HoReCa (resorts, dining establishments and catering) phase also.

Stating that banana stem dishes have been just about absent in industrial canteens of IT providers until 2019, he reported he manufactured an hard work to introduce it there, and acquired excellent reaction for it.

To a query on the rationale for this, Naveen reported he was supplying the item in RTC structure at consistent price. Men and women are there to provide carrot and beetroot in RTC structure. But there will be huge value variants all through different periods.

Practically one hundred fifty resorts in Bengaluru have been his prospects. Main markets for his merchandise have been Bengaluru, Chennai and Mangaluru.

Now the consuming current market for his merchandise has shifted from HoReCa and retail to on-line phase thanks to the impression of Covid on people sectors. He reported approximately 80 for each cent of the current market was from HoReCa and retail and 20 for each cent from on-line phase in the pre-Covid period. Now approximately 80 for each cent of his current market is on-line, he reported.

On why consumers like RTC structure of these veggies, he reported now the traders market complete banana stem that may not be effortless to method, and they market complete tender jackfruit of 600-900 gm which is not chosen by consumers.

Apart from alleviating the troubles similar to the processing of these veggies, he packs them in 250 gm packets. A 250-gm pack of tender jackfruit is sufficient for a one particular-time Biryani serving for a spouse and children in the town. All the 250 gm of the quantity will be used, and there is no concern of wastage. This is not the circumstance in complete tender jackfruit, he reported.


Naveen’s nGV All-natural Business Pvt Ltd is acknowledged by StartUp India, Karnataka StartUp, and the Division for Marketing of Business and Inside Trade underneath the Union Ministry of Commerce and MSME, and supported by NITI Aayog, Atal Innovation Mission and ICAR.

He reported the start-up is incubated at TBIKEC (Kongu College of Engineering) Pusa Krishi underneath the Union Ministry of Agriculture and AIC Increase – Coimbatore.