Kerala Agriculture Minister VS Sunil Kumar has officially launched ‘Coconut Paste’, a to start with-of-its-type merchandise in the country under the manufacturer name MM Originals.
He mentioned this distinctive initiative gives benefit extra products and solutions of coconut with zero preservative or additives, for people. Extensive internet marketing of coconuts from Kerala in India and the intercontinental industry will profit the farmers from this region and aid them accomplish superior income and benefit.
Coconut paste to add zest to South Indian dishes to hit the industry
Produced by Mezhukkattil Mills, the merchandise is the end result of several years of investment in R&D, to make coconut usage in food universal and available to all. In this convenient type, coconut is preserved with patented systems, mentioned Ubais Ali, Government Director, Mezhukkattil Mills.
With this launch, the business, with forty several years of experience in the coconut sector, is stepping into the B2C segment right after effectively catering to above 22 international brand names in the B2B segment.
Stress-free of charge use
The prepared-to-use Coconut Paste opens up countless possibilities of including coconut in the diet plan in the most convenient and headache-free of charge way, according to the business.
The merchandise will save time for household-makers whilst also cutting down chores such as grating and grinding and can be used in the roasted type in recipes, he mentioned.
The business has launched two variants — plain and roasted coconut paste, with a shelf daily life of up to 12 months. The products and solutions are obtainable on e-commerce platforms such as Amazon, Flipkart and all important retail markets.