Lego profits soar as parents seek solution for bored kids

Some of its international factories and shops ended up also temporarily closed thanks to the pandemic and, even though some have since reopened, others remain closed, in accordance to the team.

The company said the gross sales jump was partially offset by higher expenditures of international delivery pursuing the momentary closure of the producing websites in Mexico and China, as properly as investments in new products and solutions.

It saw the amount of visits to Lego.com double last year and, despite the pandemic, ploughed forward with retail outlet openings – with yet another 134 new shops, including ninety one in China, growing the chain to 678.

Lego ideas to open up yet another a hundred and twenty websites in 2021, with eighty in China.

Mr Christiansen reported: “Individuals are wanting for one of a kind and unforgettable bodily model activities, so we will carry on to invest to expand our international retail footprint, as properly as elevate our in-retail outlet searching activities.

“We will also even further establish our e-commerce abilities to assistance on line searching on our very own and our partners’ platforms.”