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In 1998, two graduate college students at Stanford University , Larry Page and Sergey Brin , developed “Backrub”, a search engine that relied on a mathematical algorithm to price the prominence of net pages. The quantity calculated by the algorithm, PageRank , is a function of the quantity and energy of inbound links 21 PageRank estimates the chance that a given page can be reached by an online user who randomly surfs the web, and follows links from one web page to another. In impact, which means some hyperlinks are stronger than others, as the next PageRank web page is extra likely to be reached by the random internet surfer.
As of 2009, there are only a few massive markets the place Google is not the leading search engine. Typically, when Google will not be main in a given market, it is lagging behind a neighborhood participant. The most notable instance markets are China, Japan, South Korea, Russia and the Czech Republic the place respectively Baidu , Yahoo! Japan , Naver , Yandex and Seznam are market leaders.