May 21, 2024


The business lovers

BrewDog boss James Watt under attack for ‘toxic’ and ‘rotten’ workplace culture

In the open letter, the much more than 60 ex-staffers referred to allegations built in opposition to BrewDog on Instagram accounts and reported they were being hoping to “describe why so numerous allegations have occur to gentle”.

They claimed that workers have been subject matter to harassment, assault and addressed “like objects” .

They reported: “By positioning personalities at the centre of your messaging, you have inflated egos and fostered a lifestyle in craft beer that deifies founders, and offers fat to sexist and misogynistic brewers who declare to be standing up for totally free speech.

“You have come to be a lightning rod for some of the worst attitudes present on both the world wide web, and in true everyday living.”

Scottish brewer BrewDog has won legions of supporters with its tongue-in-cheek advertising and marketing campaigns, which provided launching an ‘ALD’ IPA soon after Aldi introduced a comparable product to the brewer’s popular Punk IPA. 

However some of its advertising and marketing stunts have occur under fireplace. The launch of a satirical “Beer for Ladies” for Global Women’s Working day in 2018 sparked a backlash with critics calling it “patronising”.

The previous personnel also claimed that Brewdog had unsuccessful to observe via on a number of its planned campaigns, which include sending a situation of its so-referred to as ‘protest’ beer to the Kremlin to mock Russia’s legislation banning ‘homosexual propaganda’.

Responding to the letter, Mr Watt apologised and reported the concentrate of the company was “not on contradicting or contesting the facts of that letter, but to listen, understand and act”.

He reported: “Most of all, suitable now, we are sorry. It’s really hard to listen to individuals feedback, but it will have to have been harder to say them. We recognize that and we will endeavour to honour that work and bravery with the true modify it deserves.

“We are not heading to make excuses, we’re heading to consider motion. From our determination to sustainability to our passion for beer, BrewDog has usually been defined by taking duty and continuously improving. This is no exception.”