LVMH hits pause button on Rihanna’s fashion brand

Joseph B. Hash

Louis Vuitton proprietor LVMH and music star Rihanna have agreed to suspend her vogue line Fenty much less than two decades after its launch, the French luxury merchandise large claimed on Wednesday.

LVMH claimed in a statement that Fenty’s all set to wear exercise, dependent in Paris, would be “put on maintain” pending far better situations – a uncommon setback for the luxury group, which has weathered the coronavirus crisis far better than most rivals.

The R&B singer and LVMH released the Fenty vogue model in Could 2019, only the 2nd time the French group had established a label up from scratch as it appeared to tap soaring desire for luxury celebrity collaborations.

LVMH did not elaborate on the good reasons for hitting the pause button but after a significant launch and debut assortment, the model retained a low profile and by no means adopted up with significant marketing and advertising gatherings, even ahead of the Covid-19 crisis.

Trade publication WWD, which initial noted news that the label was getting suspended, claimed on Wednesday that a skeleton staff members remained at the Paris headquarters to wind down remaining operations.

Asked about the vogue venture throughout the group’s 3rd quarter earnings get in touch with past Oct, LVMH’s finance chief Jean-Jacques Guiony referred to as it “a function in development”. “We are nonetheless in a launching period, and we have to determine out accurately what is the correct offer” Guiony claimed. “It really is not something that is quick.”

LVMH also claimed on Wednesday that non-public equity fund L Catterton, which is related to the group, had taken a stake in Savage X Fenty, Rihanna’s lingerie line.

“LVMH and Rihanna reaffirm their ambition to concentrate on the expansion and the lengthy-time period advancement of Fenty ecosystem concentrating on cosmetics, skincare and lingerie,” it additional.

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